Coworkers

Typically on this blog, the posts are geared to owners of small businesses but this one is geared to the people who work for small business owners. Coworkers in a small business probably have more pressure to fit into the cliques than it would be for coworkers at larger companies. The reason being that if coworkers in a small business don't get along, it can be quite disastrous for moral and office politics than in a larger organization because the spread of negativity and toxicity takes less time in a smaller organization - usually.

One reason for that is that in larger organizations, it is easier to find other groups of coworkers to bond with and to hang out with so people don't feel so ostracized and they also have a chance of "fighting back" when they have back up from their own clique. In smaller companies, not fitting in with the established cliques can spell the end of your job because they can freeze you out, gang up, and force you to leave or get you fired.

In small businesses, not fitting in with established cliques is a zero sum game. The lesson is, get along and fit in with your coworkers, or find another job.

Today's Deals

Coronavirus

Everybody is terrified of the coronovirus. Now they are even saying that the coronavirus will lead to a spike in the divorce rates. Can you believe it? On top of that, a lot of famous people are getting it, from Tom Hanks to Edris Elba, to Britain's Prince Charles. Go here to check out a coronavirus vocabulary list.

As a small business owner, you must be worried about your future and the future of your enterprise. First of all, you have been forced to close your doors for the indefinite future and in some cases lay off employees who have been ordered to remain at home by the state and federal government. Even if your employees are still coming to work (for example they are considered essential workers) you are still very stressed, no doubt because after all, they could fall ill at any moment because of this coronavirus. It is a truckload of problems and worries with this virus because if they fall ill, what can you do?

But in the end, is there any silver lining for small businesses? Are there any valuable lessons you have learned from all of this as a small business owner?

AMAZON

For one thing, I sure hope you had insurance in place to cover yourself in the event you were unable to open up your doors (like with this situation with the Coronavirus) and if you did not, this is a good lesson that you need that - Insurance. And other CYAs too. I think also just seeing how easily everything can just be wiped out, in a second, like the wind, will be a lesson in terms of prioritizing, planning, forecasting and strategizing. Do you agree?

The Coronavirus probably also revealed your true identity: fighter or flighter. For many, the first instinct was to run away and hide. For others, the first instinct is to walk right up to the brink and defy gravity - so to speak. Which one were you?

Today's Deals

Amazon

Yesterday, Jeff Bezos, founder and CEO of Amazon issued a statement to his employees on Instagram which has been widely lauded open letter to his hundreds of thousands of employees about changes Amazon would be making to its logistics, transportation, supply chain, purchasing, third party and seller processes order to prioritize stocking and delivering essential household items during the Coronavirus Covid 19 outbreak in 2020.

Surely, small businesses can learn a lot from Jeff Bezos who started Amazon with a small loan of about $300,000 from his parents only to build the most lucrative company in the world a few short years later and catapult himself to the top of the Forbes List of Billionaires.

No, we don't all have to be the next Jeff Bezos. However, we can learn many lessons from him, including the lesson of adaptation. A small business has to adapt to changing tides and times. The change may be temporary or it may be permanent, but in the middle of crisis, it is the small businesses that can hunker down and keep going and adapt and reinvent themselves and prioritize and discern that are going to succeed and survive.

It is also necessary, in addition to taking care of yourself and your business, to think about people. Those working for you, those who are involved in your life, and even those who you may not know but who could need your assistance in a time of crisis.

Pulse Massager - Amazon

Hiring

Hiring can obviously be an anxiety-inducing situaition for some small business because there is a lot of risk of getting it wrong and even if the employee is being hired for a short term, a bad hire can be both costly and stressful. The thing to keep in mind is you have to be sure you have followed all neceesary rules with respect of employment law regulions to avoid any kind of litigation or dispute. You also have to be careful to be transparent about the job tasks and what it entails so that everyone - especially the new hire - is on the same page.

During the Great Pandemic of 2020, many workers in the United States and around the world lost their jobs. Small businesses were forced to close in some cases and those that were able to remain afloat, often did so by the skin of their teeth. But the news was not bad for all companies. Certainly big companies like Amazon could not keep up with demand and had to hire thousands of part time temporary help to help with their warehouses and delivery and things like that. Other big companies such as Walmart also hired a lot of temporary help as did supermarkets that could scarcely keep up with the demands.

Manufacturers of home goods and food chians, as well as pharmaceutical companies, bakeries, e-commerce companies  and tech giants also fared pretty well.

As for many small businesses such as those in the fast food businesses and delivery business they also needed to hire temporary workers as demand for the products and services soared with millions of people homebound due to the virus.

So as a small business owner, you have to be prepared to exploit and explore your opportunities but at the same time you have to have strategies in place to manage risk and avoid bad hires.

Shop Amazon  Women's Wear

 

Shop Amazon Men's Wear

Telecommuting

Today, I highlighted the word TELECOMMUTING on my blog Business English Paris. I think it is also an appropriate word for SBSIB - Small Biz Society International Blog. Of course, I realize it has been a long time since I have blogged on SBSIB. Indeed, the last update right before this one was done when Barack Obama was still president of the United States.  That's a long time.

Today, as I sit in my home office blogging, I am a world away from where I was when I wrote that last post - no doubt my apartment in Brooklyn New York. I have been gone so long that I did not remember what SBSIB stood for! And this is my own blog! My own creation! I had set it to private for about a decade and promptly forgot all about it and it wasn't until I was cleaning out my digital archives that I stumbled upon it and wondered why the heck I stopped blogging on this topic in the first place.

AMAZON FOR MEN

So here, I am, at my home office, in of all places, Paris, and the coronavirus is wrecking havoc on the world and just about everybody is telecommuting these days - both small businesses and large businesses. For many small businesses, telecommuting has always been a norm. Independent workers and small business owners have always had these alternative "smart" work site options for themselves and their employees - by necessity. It is just cheaper to have workers work from home and is a great way to save on overhead.

AMAZON FOR WOMEN 

Of course, this time around with the coronavirus, telecommuting is not a question of saving on overhead. It is a question of sanitation. 

China

It's all about China these days, isn't it? Recently, the US House of Representatives have signed off on a bill that will allow president Obama to impose import tariffs on goods from China since China seems to be "manipulating its currency."

China is the biggest exporter in the world. It also has one of the largest populations in the world, if not the largest. So one thing a business will not lack is potential customers. But it seems there are many barriers to doing business in China. Language is one of them. If you don't speak Chinese, you are already at a disadvantage, although, many Chinese speak fairly good English. The other thing is raising enough capital to compete in China. Even well established companies like McDonalds are only now beginning to do business in China. Right now, there are only about 800 McDonalds restaurants in China. A very modest sum when you consider the billions of people who live in the country. But McDonalds has the financial infrastructure to accomplish what a small business cannot in a country like China.

More than food and beverage type businesses, it arguably would be more profitable to get into China's export business than any other sector. For one thing, labor is dirt cheap. But identifying them, and getting good consultants and manufacturers, etc, is very challenging. (There are supposedly a lot of unscrupulous charlatans in this market who take full and total advantage of foreign investors and most of the rip offs happen online.)

It's very very challenging, and for most small business people who are not Chinese, this may be a market better left untapped. But for others, a great opportunity.

Google

Can a small business be successful without Google? Not according to Maria Bartiromo. Google has become the blood supply for not only small businesses, but all businesses. And this is a global phenomenon. There is no country in the world where Google is not a factor. The main way that small businesses can benefit from Google is by purchasing Google Adsense advertising. Apparently, AdSense can transform a mom and pop small business from obscurity on the fringe back roads of Arizona, to a global brand barely able to keep up with the demand.

Google's smartphone, the Android along with its various apps are also fast becoming a must-have for serious entrepreneurs not just in terms of the phone element, but the computing features as well. Google Earth, Google TV, Google Images and Google Searches are all invaluable tools that provide incalcable benefits for small businesses and entrepreneurs.

Do you Google?

POLITICS

What's politics got to do with it?

U.S. politics right now is very partisan driven. It is easy to wonder where is the integrity and which side has the most of it. Politics can kill ideas. It can kill dreams. It can kill recovery. It can kill livelihoods - especialy that of the small business. Right now, if you ask many of the small business owners around the country, they will probably tell you that they wish the Washington politicians would get over their partisanship and get onboard to lead the recovery, which means, signing off on a bill that will help small businesses reignite their engines. Isn't it unbelievable that both parties can't see that the key to the recovery is small business? Everyone laments the 10% unemployment - the jobless recovery, if you may (The Dow hit 11,000 recently!) but nobody can put aside politics long enough to do the right thing by small business, which in turn will fix the economy. Politics is literally shoving not only small business, but the entire American economy off a cliff.

Inspiration

What do you do and where do you go for inspiration for your small business or project?

For each of us, the answers to these questions are bound to be different. Some people might smoke a cigarette or something more illicit. Others may go surfing on a cyber wave or off the Malibu coast for that matter. Still others may sit and journal quietly till they hit upon that "thing" by free associating. I like to walk myself. Tonight, I walked all the way to Times Square from Downtown Brooklyn, from the court-house at 360 Adams Street, across the Brooklyn Bridge to City Hall, through Chinatown and Soho, past Union Square and Grand Central, to Times Square. It is not a long walk as far as long walks go, but it is enough of a walk that I can do a lot of thinking about what I was doing and what I wanted to do, and to find inspiration in all the things that abound around me. I took in the sounds of the traffic, the honking taxi cabs, and the incessant chatter of New York folks going about their Friday night. I took in the heady combination of smells of roasting nuts, street-side hot dogs with relish (and that red meat on the stick), smoke, and perfume. And I relished the sights of the city, from the skyline ahead--Metlife, the Chrysler Builging, to the bright neon jumbotrons in Times Square (from Nasdaq, The Lion King and Toshiba.) And of course, there were all the people, so thickly packed on the city streets, I could barely get by on my way to my inspiration. Where was I going? I was not sure. I had not mapped a destination. I had not set my GPS. I was just walking, just searching for that natural high note that always comes to me in the form of an idea, thought or observation when I take long walks in NYC. By the time, I head back South, to Brooklyn (by subway), I was so incredibly refreshed and full of new ideas and motivations. I was newly and freshly inspired.

How do you find inspiration?

Influence

People with influence are people who have the ability to change things, and to find solutions where others are unable to do so. You might think that only people with money have influence. But you are wrong. Not that money doesn't make a big difference in a disproportionate number of times. Because money does talk and often, it is difficult to wield any influence without it.

But everyday people, including small business owners, can have a lot of influence in their world and space just by coming up with ideas and coming up with solutions to problems that others can't solve. For example, your business idea may come from a solution you have devised for a problem that everybody else either thought was unfixable, or were too busy putting band aids on to find a true solution.

And influence also means being willing to be unpopular, and called crazy in order to bring about change. But influence can't occur in a vacuum. You do need people to sign up for and to your idea. It is not enough to influence just oneself. One must be able to influence others - their behavior, thought processes, mind set and preconceived ideas.

As a small business person, success could come down to your ability to influence others.

Vegas

Running a small business? You might want to move to Vegas. I heard that it is the place to be during a recession. It was one of the few industries that made money during the Great Depression. It sure made something of Steve Wynn and Kirk Kerkorian. I mean, Kirk's having some trouble with some bad investments in the auto industry, but the former owner of MGM is still a billionaire, and he started out poor, and has only an 8th grade education. Well, I should say, I read that he only has an 8th grade education, but I am not certain that this is true.

Whatever the case may be, the man grew himself from poverty to filthy rich. Same with Wynn, although, Wynn was never poor. Wyn has built so many hotels in Vegas including the Bellagio, Wynn Las Vegas and Treasure Island.

I am not saying you should go to Vegas and start building hotels. Believe me one of those babies will probably run you a billion dollars. No. What I am saying is that there is bound to be some derivative business you can run down there, something you can offer the established industry, as a small business person, that could net you some cash. Because, look around you. There is a real blood bath across the globe right now. People need to feel happy again. I think the most profitable businesses will be those that make people forget their problems. If you can't build the hotels and the casinos, find some product or service you can offer them.

Vegas seems a good place to start. What do you think?

I should disclose that I'm up to page 40 of Winner Takes All by Christina Binkley so I've got Vegas on the cerebral cortex!

Taxes

The tax man cometh. Where shall he find you? At the front door welcoming him in? In the kitchen drinking Chevas Regal from the bottle? Under the bed? I know where I'll be but what about you?

Small businesses may get a good break this year from the tax man. Actually, if president Elect Barack Obama's stimulus plan (reportedly in the trillions) passes, then maybe it's safe to say that everyone, including rich Americans, will get some help and breaks from the tax man this year. For sure, it's not as if anybody, except maybe for personal injury lawyers, psychiatrists and heart surgeons made any money this year. Billionaires around the world are literally killing themselves. I worry sometimes about people like the Trumpster. But he's the ultimate comeback kid. And ultimately, I think he understand it's just money. A thing. A commodity. It's not your life. It is not you....same goes for us little small folks, by the way.

Doing the taxes should be fun this year. Many small business will have massive losses so that means no taxes. There are bound to be a lot of expenses, exemptions and credits that will even make this more fun. So fear not. Do you do the taxes yourself or do you get an accountant? I'm thinking that no matter what you've done in the past, this is a good year to hire an accountant.

Resolutions

It's New Year's Eve and I am certain that you have tons of resolutions that you are going to make or have made. Some of these resolutions likely involve your small business. After a particularly rocky year, I am sure that one of those resolutions is: make more money. I don't know of anyone, even the very wealthy, who had a bonanza year financially. Even the richest of the rich, guys like Kirk Kerkorian, Robert Tchenguiz and Adolf Merckl are practically going broke, losing billions of dollars of value in their portfolios by the day.

I could be wrong, but the battle cries of the recession has been universal - except maybe for hospitals, shrinks and people who work with the dead - they have really capitalized on the consequences of excess stress and financial shock, I would imagine. Yes, all indicators are the the country is in a recession (as are many countries across the globe) and 2009, according to the economists, pundits and their statistics, is not going to be a heck of a lot better - it may even get worse before it gets better. (Be still your heart!)

I think that one of the ways a small business owner can assure that 2009 is worse than 2008 is to adopt a doomsday attitude and to believe that it will get worse. Negative thinking is singularly the worse thing that can happen to a challenge. In order to succeed, one has to remain certain that one can overcome the core challenges that one faces. One has to stay positive. And focused. One has to resolve to master the challenges, to get on top of them, rather than have the challenges get on top of one.

As a small business person, one of my resolutions this year, 2009, is to remain optimistic. And like president-elect Barack Obama always says, I will adopt the mantra, "yes, I can."

What about you? What are your resolutions for your small business?

Thrift

In his book, SuperClass, The Global Power Elite and the world they are making, David Rothkopf describes Nelson D. Rockefeller thus: "More than anyone else, Rockefeller incarnated the capitalist revolution that followed the Civil War and transformed American life. He embodied all its virtues of thrift, self-reliance, hard work, and unflagging enterprise."

Rockefeller was also the richest American business man who ever lived. He begain in business around age 24 and through a series of inspired moves, transformed himself into a force for the federal government to be reckoned with with his creation of Standard Oil - a monster corporation that so monopolized the oil business, the Supreme Court had to step in and break the company into parts: Exxon, Mobile, Sun, Chevron and a few others.

What has this to do with small business owners? Well, it's just to remind ourselves that one of the ways Rockefeller rose so high and furiously, is through thrift. As Mao did in China, he "lived close to the land." He also believed in business - creating them and growing them into successes, in hard work and in self-reliance. What is a small business if not the enterprise of a self-reliant person who works hard? But maybe, in these days in particular, more small business owners ought to think more about their overall thriftiness.

Sure, cash is king these days. But I think Rockefeller would probably say, only spend when you absolutely have to. The economist will not agree with this approach, obviously. Because in order to get the economy going, consumers have to start spending and stop hoarding all their cash. And believe me, I am not an economist, so I am not delving too much into that. I am just talking about the idea of thrift and drawing on Rockefeller as a reference. Because, look where it got him?

Consequences

If nothing else, the recent upheavals on Wall Street have taught us that every act, even those done in secret and by really important people who are used to "getting away with murder" has consequences. And that eventually, the chickens will come home to roost.

I am certain that at least once since the story blew up around December 11, or so, that Bernie Madoff and his wife and sons have wished that they had not participated in that ponzi scheme. Now, they will lose everything. Including their freedom.

As a small business person, you may not have to worry about the consequences of ponzi schemes. But there are bound to be other ways in which you cut corners, cheat a little bit, try to get over from time to time. It is human nature to try to find the easiest and quickest way to get to a destination - especially when one is looking for money and profit.

But, when temptation knocks, just think of Mr. Madoff, and take the scenic route instead. You're a lot more likely to end up in a place where you can enjoy the fruits of your labor, rather than having breakfast meetings with law enforcement and the Federal Bureau of Investigation - or the like - as they hint at a lifetime behind bars in some federal prison somewhere.

As tough as it might be to get your show profitable, try to always "do the right thing."

Reorganization

When you hear the word "reorganization" you probably rightfully think of Chapter 11 bankruptcy, which is a section of the Federal Bankruptcy Code that usually pertains to businesss (although individuals can also file chapter 11).

But when I use the word "reorganization" I am speaking of something else. It is related, but it is not quite the same, because I am definitely not talking about you invoking any section of the bankruptcy code - unless you must.

But to reorganize means to basically start over, to try something different, for try a new way or idea with your business.

Sometimes that is not only a desirable thing, it is a necessary thing. Look at what Bernie Madoff did to all those big companies (and maybe some small ones too) on Wall Street. He basically bilked investors out of over $70 billion dollars of their hard earned money, through the use of a ponzi scheme.

You better believe that a lot of those people are going to have to reorganize. Many are left destitute with nothing and they are going to have to start from scratch - if they can. If they can't, they are finished. Life is over for them.

As a small business owner, there may be all sorts of reasons why you may find yourself having to start over. It could be an act of God, but it could be an act of man. It could even be from your own mistakes and missteps. It doesn't matter.

The trick is to recognize when you are at the point that reorganization is required. And act in a focused, controlled but expedient way, to make the necessary changes to get you from wherever you find yourself to where you need to be.

Power

What does "power" have to do with a small business owner? When one thinks of power, one thinks of multinational corporations and the men who head them. One thinks of political leaders, Terrorist leaders, International banking professionals and maybe even the Pope. But one does not necessarily think of a small business owner.

It is true that the average small business owner does not have the kind of clout that would get him a front seat at Davos next to, say, the chairman of the IMF, Bill Clinton, or even Angelina Jolie.

But I am willing to bet that within his own community, a small business owner does wield some power, perhaps a bit more than he or she even suspects.

What is power? Power is the ability to affect what happens to somebody else. If that is the simple definition, then I would argue that all small business owners have some degree of power.

But if you don't own it, what good is it to you? My advice is that all small business owners should think about what is the source of the power they wield. They should tap into it, use it when necessary. But never abuse it as, unlike greater institutions than yourselves, small businesses have such a high degree of replaceability and turnover.

lawsuits

Small businesses the world over are susceptible to lawsuits. But they can also be the plaintiffs who brings suits against others. For some people, lawsuits are a legitimate way to raise capital. For others, lawsuits buys time. And still others use the lawsuit as a PR strategy.

Getting sued also has its perks. When a small company in the Indian Ocean was recently sued by the first lady of France, they got millions of dollars worth of free publicity. And you know what they say about publicity.

What about you? Why do you sue?

Budgets

There is no question that budgets are dwindling for most people these days. It is something in the air. So small businesses as well as big businesses have to think about where and how to allocate their money. The one thing everybody seems to agree on these days is that cash is king and you can't be too liquid right now.

A small business owner has to think about where his/her money is best spend. But ultimately, into the foreseeable future, he or she is really going to be thinking about how to hold on to as much of it as he or she can.

The experts, some of them, will tell you not to worry about anything, to carry on business as usual. There is some wisdom in that strategy, sure. But the fact is, it is not business as usual. Something is happening. And while widespread panic is not something anybody needs right now, caution is definitely called for.

A small business owner needs to put together air tight budget right now, and streamline his business as much as possible without compromising "the appearance of" prosperity.

In the end, it's all about balance.

Soul

Does your small business have soul? It it memorable, energizing and has an upbeat tempo and rhythm? Do people care about it? Should they? Would they if they knew about it? And what about the flip side of "soul"? The moral compass. What are the values that drive your business? What is its code of ethics and behavior?

I tend to think that a business either has soul or it does not. But I could be wrong. Maybe a business with no soul can work on this problem and in some way and by some means inject soul into its veins. I don't know. What I do know is that without soul, a business will not have long term viability.

Iconoclast

Why should you run a hum drum business that follows the same old rules as everybody else, whether it be in how and where you obtain financing, which venture capitalists you pitch, how and where you market your business, and even how, where and to whom you peddle your products and services?

Dare to be different, one of a kind. In fact, it should be a goal and an aim. It doesn't matter what business you are in. Even conservative fields like investment banking, law and medicine can breed iconoclasm among certain individual firms and companies. I mean, the traditional lawyer may not write a blog. But why should you be a typical, or god forbid "traditional" lawyer. We do not live in traditional times and so every small business owner should be thinking about being more "iconic."

And really, isn't that what branding is all about?

Fitness

How fit is your small business? I would suggest that your business is only as fit as the people in charge. Like people, businesses can get sick. Some are even chronically sick. Just as people become lathargic, fat and unhealthy due to lack of exercise, so do businesses become unhealthy and unfit when the business does not sufficiently and regularly increase the energy levels of the business.

How can you "increase the energy levels" of your business? By investing time and (money if you have it?) into education, innovation, technology, marketing, greening, brand imaging and other similar workouts. Just like your gym workouts, your small business' heart pumping, sweat inducing, strength building workouts must be preceded by a warm up session, and concluded by a cool down period. That is just a fancy way of saying proceed cautiously as you embark on allocating capital. Know what needs the most work and create a triage. The goal is to get beyond the status quo. But in this economy, you have to get an okay from the "doctor" before you go full throttle into something, before you spend money in a certain area. Remember the ultimate goal: CUSTOMER SATISFACTION. What will get you there with the minimal pain and maxium gain?

Get the fire of Prometheus under your belly and give your inner mogul a workout. Start brainstorming about how to make your company as "fit" as it can be. A small business owner has to continually strive to move the business from one level to a higher level. That means you have to intensify the workout. Always think: Get to the next level. Do not remain static. But do things gradually to prevent "burn out" or injury.

By the way, what is your "Noodle score?" I was just reading about a new startup who, using Google like algorithms, can predict your "Noodle score." No, it has nothing to do with pasta. It is about using certain criterion to predict the "worth of your company." Have you heard of it? You should log on and input your info. Your company may be worth a cool million already. Hey, you never know.

Stress

What isn't under the stress these days? It seems that more than just the stock market is experiencing jitters and twitters. In fact, it is safe to say that most people seem a bit on edge.

There is good stress and bad stress. The stock market is having a bout of bad stress. The kind of stress that has made it seem slightly "unwell," as if it needs a good doctor to administer some antibiotics to sort of "disinfect" whatever is ailing it.

Small businesses (and their owners) can experience stress too. And the stress can also be good or bad. One of the stresses a small business might experience are: meeting legal obligations in a timely fashion (filing taxes, paying insurance, finding the right employees, meeting payroll, paying creditors, dealing with competitors, staying in the "black" and meeting the expectations of customers) when business is slow. Another big one is keeping the business in business.

As for the small business owners, they experience the human/personal stresses of keeping up with it all, both at work and at home. The thing with the small business owner stress is that bad stress can incapacitate a business person to the point that they can't function in their role as a business person. And many of these businesses are so small that without "YOU" there is no business.

So it is imperative that a small business owner manages and handles stress. Get enough sleep, eat well, exercise, practice relaxation, meditate, walk, go to the gym, take mini vacations, hang out with upbeat people. Or do whatever it is that helps you avoid going to your doctor's office with heart palpitations.

If a small business owner is managing his or her personal stress well, then he or she is likely to handle the stresses of the business with a lot more aplomb.

Attitude

When you hear the word attitude these days, most people probably think about the performance diva with sass as long as the Nile, ramping up the mojo/hubris/confidence/you-betta-not-mess-with-me-fore-I-smack-you vibe that makes even big linebackers rush to get out of her way. And maybe it is a good definition.

Except it is you, the small business owner, who is the diva, and you've got to be that way because you realize the wrong attititude will see you end up in the same place like Lehman Brothers, at the bottom of the sea, and you just can't afford to go there.

You realize you've got to be tough and strong as a small business person and if it kills you, you are going to deliver that attitude to your business. You realize you've got to have a boat load of confidence, that you have to be slightly self-absorbed. You've got to defy anybody to stop you from achieving the goals you've set for yourself and your little business. And their stupid obstacles? You realize you've got to be ready to kick those right out of your way and keep moving steadily towards your goals. And you intend to do just that, so help you god.

And yes, you realize the importance of staying positive. Especially in these times we are going through. How much easier it would be to lose faith. How much harder it is to persevere than to just say "fuck it."

Having the right attitude to achieve success takes focus and hard work. But make no mistake about it. If Dick Fuld and the other folks at Lehman had had the right attitude as that ship was sinking, Paulson may have been more bullish about a bailout. But rumor has it that they went into negotiations like dogs with their tails between their legs. They acted desperate, calling Paulson off the hook and he got spooked. They showed their fear. And the Feds went right out and bailed out AIG instead - because those boys went in smoking their cigars, as if they didn't have a care in the world...

The right attitude can make the difference between survival, and death, of your small business. I bet you Dick Fuld, in retrospect, would agree with you as he sits in his eight bedroom mansion in Greenwich, reminiscing about the good old days.

Publicity

Small businesses could always benefit from good publicity in these days, but most small business never get in the press unless something bad happens. Although, as the saying goes, any publicity is good publicity. A truly skilled business owner should be able to turn any publicity into a positive.

How can a small business act proactively to drum up good press about itself? Well, PR campaigns are expensive and small business are unlikely to have the money to burn on this. But one idea is to start online. I don't know if this works because I have not personally obtained any publicity by doing it. But I was told that starting a blog is a good way to get the attention of the press. Hence, this blog, LOL.

Otherwise? Try writing relevant articles, sending out press releases, commenting on other people's blogs, getting people to spread word of mouth information about your company, and of course, the old fashioned, getting on to radio or tv shows. I have no personal idea how to do the latter two things. You have to get to know journalists and befriend them. How? Don't look at me. But there's got to be a book at Borders that tells you how. I am sure with the right networking, you may be able to get something started.

All you need is a spark. Then the rest is up to the spin.